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    Posted on: April 21, 2017

    At Rock Signs, we put the work in to make sure you get the full benefits out of marketing branding through signage. Even for companies that already have a signthey feel works well enough, an upgrade can give a slew of benefits that will increase sales and visibility in your local community. This is especially important for storefronts, as 85% of customers live within a five-mile radius of the location, with half of all customers walking in after seeing their sign for a service they were looking for.

    With this information in mind, it’s important to have signage solutions that properly and best communicate both your brand and what services you have to offer. For instance, while you might like dogs or tulips, it doesn’t make the most sense to use them for a computer repair business. However, if you are using one of the images to communicate the brand because the name of your company contains one of those words, it’s important to include the graphic in a way that is fun and creative to play off the company name while still being clear you are repairing computers.

    If you are unsure of how to best communicate these ideas, we can help. We have worked with brand voices of all kinds to help revamp their look. Some of the benefits of giving your signage an upgrade include:

    • Community recognition
    • Grant eligibility
    • Increased property value
    • Impression
    • Inspiration for consumers
    • Relocation guidance
    • Pride in the local area

    If you are looking for recognition in your community or for grants in the economic development department, new signage can have a huge impact. The leaders of the community are sure to take notice when you upgrade your look, making it easier to get assistance and free publicity. It will also help to give more value to your property, which is essential when you own your own space.

    Creating inspiration and an impression on customers, along with supplying signage to help with a relocation of your business, can make a bigger difference than you might think. Consumers are generally impulsive. If they have been needing to get their computer repaired, they might go to the building that says computer repair rather than looking around. This will help increase your sales without having to put additional effort into marketing.

    As a local business, we have pride in the local area ourselves. We put our best foot forward to create signs that show other businesses are as enthusiastic about the area as we are and aim to create long-term relationships to help other businesses achieve their sales goals. Contact us today to find out how what we can do for you!