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  • The Importance of a Well Designed Sign
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    Posted on: April 05, 2018

    A professionally designed business sign makes all the difference. It’s not just about having a beautiful sign; the idea is to create something that converts the right prospects. There is an array of design elements that work together to give you effective signage. The bottom line is to pull in the right crowds to enhance your business leads. Below are the characteristics of a well-designed sign.

    Readable

    Legibility is something that is often taken lightly by many. However, how your prospects view or see the sign can make or break your campaign. Therefore, strive to put your sign at a location that is prominent. Also, use the right fonts and graphics that are not puzzling. Simplicity is the way to go. A sign that isn’t visible at night isn’t relevant in the 21st century. Through illuminated additions, your sign can be transformed easily.

    Attractive

    Simplicity is often misconstrued for a poor quality and boring sign. This couldn’t be further from the truth. Having a visually appealing sign is key. This appeal doesn’t have to be created by endless graphical presentations. It can be created using the right text, fonts, and colors. How the logo is designed and presented will add to the overall appeal. Also, choose sign types that have been proven to grab attention more.

    Informative

    A well-designed sign must communicate effectively in a few words. Give people what they need, to buy your products. A good design will accommodate the right phrasing of words to achieve the best results possible.

    Professional

    A well-designed sign must showcase your brand in the most positive light. From color to size and texture, design elements can all work together to promote your brand offerings. Consulting a professional in this field will make your work easier.

    Rock Signs & Graphics is a great service for all your custom sign needs. We design signs that work for your business. Call us today for more information.