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  • Top Tips for the Best Signs
    Posted on: September 13, 2017

    Marketing your business can be a difficult process. You want to try to get as much exposure as you can and try to get your information out to as many people as you can. You also want to build your brand and get people aware of who you are and what you do. And you’ll want to do all of this at a good price. One of the best ways to accomplish all of this is with the right signage. Signs can help people find your business, get your business exposure and get people familiar with your brand. So, make sure that your signs are perfect by following these tips:

    The Best Signs in Lake Forest CA

    Maintain Your Brand

    Your brand is incredibly important. A uniform brand helps you stay in the minds of individuals who encounter your business or your products. So, one of the first things you’ll want in a sign is a look that meshes with your existing branding. You want to make sure that the colors, fonts and logos that are on your signs are the same as those that you use in other parts of your business. This cohesive branding makes sure that people are familiar with who you are. The more familiar people are with your brand, the more likely they are to trust you and your products.

    Placement

    Another important part of great signage is placement. You’ll need to make sure that your signs are reaching an audience. Putting a sign between your building and the one next door won’t do you much good, but putting a sign out above your storefront will be highly visible, even from a distance.

    Size

    Along with the placement of your sign, you’ll want to consider the size of the sign and how people will be viewing it. For example, if your sign is going to be used in an area with lots of vehicle traffic, you’ll want a larger sign that can be read at a distance. A driver moving at a decent speed needs to be able to read your signs before they’re right on top of it. That means your sign has to be large enough to read as they approach it.

    Visibility

    You’ll also want to make sure that your signs are highly visible. There are lots of ways that we can increase the visibility of your signs. For instance, we can use high-contrast colors to make sure that your signs are able to be read easily. We can also add lighting so your sign can be read at night.

    Sign Copy

    Your sign copy is also incredibly important. Keeping the wording on your signs short and to the point is an absolute necessity. People don’t have time to stop and read most signs, so you’ll want to make sure your most important information is easily accessible and can be read and understood quickly. You’ll also want to be sure that your sign copy is free of spelling or grammar errors. Some grammar mistakes can totally change the meaning of your sign and spelling mistakes reflect badly on your business.

    The Best Signs in Lake Forest CA

    The Right Signs for You

    If you need perfect signs, contact us today!